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Development of an advertising distribution platform

OUR CUSTOMER

Start-up specialist in online advertising.

OVERVIEW

CHALLENGE

The development of an advertising delivery platform requires the creation of two technical building blocks: one (or more) SDKs to be integrated into web or mobile applications, and a back-end capable of delivering media according to advertising campaigns.

The emergence of programmatic marketplaces also requires that the server-side technical platform be able to connect to multiple sources and carry out real-time auctions to obtain the delivery of advertisers’ content.

TEAMWORK APPROACH

  •  Public Web and Mobile SDKs
  •  Innovative intelligent media pre-loading technology
  •  Multi-platform: JavaScript Web & Mobile, native iOS & Android, Unity3D, AdobeAir
  •  Automated process build, test and release
  • Large-scale tests with AWS Device Farm
  •  AWS Cloud AWS technical back-end
  •  35 major AWS services implemented
  • Dynamic scaling 400 to 800 instances
  • Operation of managed and serverless services
  • 1 GB of business insights ingested per hour and accessible in real time

BENEFITS

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