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Consumer products

Salesforce B2B Commerce Cloud​

Published on 05/16/2023

Context & Issues

The customer currently has two separate eCommerce platforms running on two different technologies.

With this in mind, we’re looking to streamline our eCommerce sites and bring them together on a single platform: Salesforce B2B Commerce.

The aim is to take the content of the existing platform, developed entirely on Experience cloud, and integrate it into the B2B Commerce cloud standard (LWR).

Our approach

The achievement of these objectives must be based on fundamental principles.

The solution: Salesforce B2B Commerce Cloud


Customers will benefit from market-standard features and a constantly evolving platform.

Their customers will find it easier to order through this platform, since it appeals to the same reflexes they might have as a B2C consumer.