Published on 06/05/2021
French company based in Lyon, specializing in the manufacture and supply of racket sports equipment.
The brand has made a name for itself thanks to its expertise in natural gut strings for tennis rackets.
Context & Issues
To support its international growth, address new markets and streamline relations with its customers and distributors, our customer has decided to equip all its subsidiaries with Salesforce solutions.
In particular, this digital transformation plan has enabled us to ensure both B2B sales for resellers and B2C sales to individuals.
Our approach
- A pragmatic approach to focus on high-value-added business functions (MVP approach).
- Implementation of a customized, responsive and flexible TMA organization, including a cross-functional vision of business needs throughout the end-to-end chain.
Solutions:
- Salesforce Sales Cloud
- Salesforce B2B Lightning
Benefits
- Positioning in new markets and sales growth.
- Continuous improvement and standardization of international business processes.
- Better visibility of sales activity and customer satisfaction.
